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How Instagram is taking over Snapchat in 2021?

How Instagram is taking over Snapchat in 2021?

With the rapid advancements in technology and a rapidly increasing number of applications, there has been a tug of war between Instagram and Snapchat. People consider the two most famous applications are quite similar to one another. They serve more or less the same purpose with a diverse look and feel. Initially, the basic idea was to share pictures and videos with friends and family but now things have changed quite a lot and now, they do have some very different features. Both the companies have been altering and adding new features, therefore, it is getting quite problematic to decide the finer of the two. However, as of 2021, with the latest constant upgrades of Instagram, there is a high probability that it might win over Snapchat.

“Let’s check out how and why Instagram is taking over Snapchat in 2021!”

1) Popularity and fame

Instagram is believed to have more monthly active users than Snapchat. Due to its amazing features and flexibility, Instagram is considered to be 3 times alive than Snapchat. It has almost all the celebrities, billionaires, affluent, tech giants, public figures and others. According to various resources, Instagram has 1 billion monthly users as compared to Snapchat’s 347.3 million monthly active users. Instagram has been in the market longer than Snapchat which’s why it easily outnumbers its users.

2) Lifespan of Posts

The Instagram posts remain on the profile as long as the profile or post isn’t deleted. However, the Snapchat post could only be visible for 24 hours. After that, no one could see it until it comes into the memories.

3) Target Audience

Instagram has a greater target audience since it attracts people from all age groups and all walks of life. It allows people to engage in different activities and collaborations. While Snapchat is only for entertainment for a limited period and it mostly has teenage or young active users.

4) Advertisements

The biggest success of Instagram lies in the advertisements. It gives a flexible platform to all its users to publish their businesses and interact with customers on their platform. It has a huge setup which makes it easier for the business owners and clients to follow the advertisements and grab the maximum benefits. However, the advertisements on Snapchat are limited and not up to professional standards.

5) Direct Integration with Facebook

Instagram has become a phenomenal social media sensation because of its direct integration with Facebook. It is such an amazing feature since it allows people to be available on more than one platform simultaneously. For instance, if you share a picture on Instagram, you can at the same time share it on Facebook. This swerves the path for Instagram and makes it shines brighter in the social media world. Nevertheless, no such thing exists in Snapchat.

Considering the above-mentioned facts, the overall interests of the populace and the mesmerizing upgrades by Instagram, it marks that Instagram has taken over Snapchat in every possible way.


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