Over 10 years we helping companies reach their financial and branding goals. Onum is a values-driven SEO agency dedicated.


How is Content marketing different from SEO?


You might hardly come up with analyzing any marketing department in this very situation, claiming that they have opted for either SEO or Content marketing for their marketing strategy. It’s now a functional mechanism and universal consideration among all the brands and industries that their marketing department needs a vast area of both the elements incorporated within their subjective body to increase the flow of their business. But what puts a potential reader into the eagerness of knowing these two separate entities as an individual and not collectively. Both carry a vast room of particular knowledge over the subject, while SEO is more into attaining the technological side of the subject, whereas content marketing focuses on rational facts and arguments to stand out with the variationally content and getting some glitters over their credibility. For a brief, discrimination over both the tools let us drive you through engaging factors that encourage you of how variationally the approached these factors made individually and how they stand in aspect to distinguish their features apart difference from each other.

SEO – Search Engine Optimization

SEO is the strategy set by the company to optimize their websites and pages to rank on the internet in the industry or competitive market and hit up to the criteria of visibility among the search engines that lead the audience to become more organic customers and lead them to make business conversions more effectively. SEO is not a theoretical concept that might not drive you into complexities, but it comprises a set of rules and protocols to be taken under consideration in your blogs and website so that the search engine can function accordingly. The objective for the Incorporation of SEO in the blogs is to create convenience for the crawlers to read your blogs in such a way that it fulfills their need with the accommodating through keywords. And moreover, interlink the qualitative research within the pages for them to surf around more efficiently. The most complementary element for such efforts is to put them into your website index as well so that the approach made by any reader may drive them to be potential enough. To increase the greater chance of your website being visible on the search engine, you need to put more pages in the index, so the query searched would lead them to your website link or Blog.

There are a lot more parameters that work for making SEO tools more eco-friendly for the user, be it in the category of designing the content itself or improving its technological complexities. Which areas under

  • Keyword Research and Integration

The audience is more likely to input their queries through the search bar, and such queries are regarded as keywords. These keywords compel the marketing department to take it as a primary consideration by integrating them into the content. This would further lead search engines to locate them with relatable research. The search engine works as a universal platform for every brand; they are more bound of your input in the content, making the website research more visible as it helps the marketing team to target the intent behind the keywords with authenticity and accuracy through your content.

  • Improving page speed

Users tend to surf rapidly about their relatable research, and sometimes buffering of the pages might turn them into getting annoyed, so SEO works in managing the surfing speed of the pages efficient and faster so the potential user may stick to the search engines and led towards your website rather jumping into another site due to least internet speed. 

  • Responsive Designs

    It manages to grab the attention of the audience more prominently as the majority of users of the internet are observed to be surfing around portable devices such as responsive Designs that not only attracts the users but also increases the chances of SEO for your website.

  • Link Building

    The main element of SEO is creating a loop of links within the sites for the customer convenience, and such links are brought into the notice by SEO protocols and help to boost up the visibility chances of the potential website, the more you link your pages in the website the more value is added in SEO for your brand, but those links should be more qualitative and organic.

  • Semantic SEO 

    Another kind of SEO is semantic, which gives value to your audience through the actual content on your website; they are deep in understanding and incorporate technical details. This further helps in generating leads to your customer requirement and moreover engagement over the subject as it is often observed that the user is more likely to drift from their original questions if the comprehensive piece of web content doesn’t fall to provide them convincing answer and that’s where the semantic SEO works by holding up the audience finger and leading them to what they need. 

Content Marketing 

Content Marketing can be regarded as the essence of the audience’s interest. That would further lead them to become potential customers. It is no doubt that content marketing is the theoretical concept of how to design your content in such a way that it helps you in the compulsion of marketing operations. Content marketing has no limitation over their medium; it can be represented through various mediums that text in the form of blogs or articles, images, videos, Podcasts, Infographics, User feedback, product reviews, etc.

The main objective for content marketing is to set goals to promote their potential content through their marketing operations on a digital forum.

The more you boost your website with organic traffic using your content significantly, the better you observe any impact on the sales benefits and a profitable business flow. 

  • Blogging 

The casual interaction between the audience and the brand which are moreover concerned with resolving their relatable queries through engaging facts and arguments. 

  • Images 

Publishing Images give strength to your content more prominently, and many readers might jump onto images analyzing the whole subject.

  • Infographics 

Infographics work as a catalyst for the reader to understand the subject more rapidly as the facts and arguments are moreover demonstrated than making it sober for the reader to go through the textual body within just a few seconds. 

  • Video  

Video content complements the subject matter with expert opinions, author’s quote, or an engaging back story that a reader finds easy to connect with.

By the Time this basic difference between the tools has been comprehensively explained to the reader, but there are some major variationally elements between the two that make them stand in the market apart. Let us drive you to the primary difference both tools hold in their aspects.

How Content Marketing is different from SEO

As a business owner, you might have a brief knowledge of the relationship between Content marketing and SEO, but there are certain aspects that need to be taken into consideration by the company itself. From a comprehensive perspective, it is understood that both the tools can either work together or separately but not against each other, even if taken into consideration individually. 

For both aspects, the situation might not allow the brand to attain its respective objective.SEO can be sound effective without content marketing, but the process would be slower as the medium of allowing your site to rank up the search engines would be minimized as the relevant incorporation of keywords needs a subjective textual body unbounded. Similarly, content marketing without SEO would only sound productive on tangible grounds, and for the digital platform, they would compromise a large number of investments, efforts, and time. 

The few differences which are expected to have occurred in doubt can be on the following aspects. 

There are some typical examples of content marketing which include.

Distinguishing Factors 

Content Marketing



The primary focus can be variational at this factor as the content generation should be completely dependent upon audience demand and requirement. Your content should create a close bond with an audience to turn them into prospects.

SEO at this point has no particular audience for such requirements. All they have is. Search engines and Crawlers and are completely dependent on keywords, title tags, header, and other codes. It might increase from the average visitor 


Content marketing is more concerned with creating arguments based upon the events and incidents, and they are more likely to be creative and ethical. The only approach that works here is to stand out from trends and bring uniqueness.  

SEO demands an analytic approach as it comprises technical elements that dog the user search through hard data and research keywords. Which further leads you to grow organic traffic and rankings.  The algorithm bounded SEO uses a strategy that is data-based.


Value demands a mutual element to stand out in the market position as content marketing is more over-focused on keeping the audience attracted through relevancy in their content and furthermore to maintain the flow of business by keeping a check over their designed content. 

SEO focuses on adding value by attracting organic traffic over your website through relevancy input of keywords, giving a lead to the marketing department to consider such figures and facts to create content accordingly.


The Writer Hub

Leave a comment

Your email address will not be published. Required fields are marked *

Need Help? Chat with us