For a business owner, maintaining a flow of sales and profit is a hard pill, and that becomes more complex when you are new to the competitive market and have no brand recognition among the audience, on the contrary with your rivals. Consider you being a business owner and having faced similar consequences. What solutions will you propose to sustain the flow of your business more effectively ?. Well, that’s not the first case to consider it is very often heard for the owners of having a hard time with their business, but they don’t possess of being submissive; instead, they come up with effective strategic plans to nurture their brand with uniqueness and magnetic elements out of which a better brand advertising, content marketing, attractive brand website or a more confined interactive business manual which holds more details and information about your brand compiled to be in the form of a proposal are few ways of making your brand stand out in a market. But business proposals hold some greater significance and importance among your prospective audiences who are more likely to attain your services and goods depending upon the detailed oriented briefs.
Importance of Business Proposal Writing :
Business proposal writing is the key that excels your business flow into various platforms and organizations in such a way that these organizations intend to become your prospective customers and bring value proposition for your business. For an entrepreneur, there is a whole lot of potential to compliment their business with, but the unawareness among them for the market had what made them bound to the business standards in a society. It wouldn’t be wrong to claim that these factors had a significant impact on the market but not much on one’s business. An owner is the one who had complete control over his car no matter how rough the road is and how smoothly they managed to drive them. Nurturing your business is the same as maintaining your vehicle more efficiently to sustain on the road. Writing a business proposal is one such contribution to your business car.
Let us drive you deeper to understand the basics of business proposal writing.
Business Proposal :
A business proposal can be regarded as securing a business agreement to a particular person, companies, platforms, or organizations in the form of a book as a formal document which includes the details of products and services you are providing to your prospect, and the primary focus for such proposal is to acknowledge your customer with advantages, disadvantages, utilization, and precautions for the services and product you intend to provide rather than promoting your business to them. Moreover, you might end up making your prospect sober with business promotions at this point. As described earlier, your potential should be attracted by your car as soon as he asks for the lift, you have already hit a point of interest, and now your focus should be shifted to acknowledge him with the smoothness and drive of the car.
For a business proposal, there are two designed outcomes to interact with your prospect, which are classified as
Unsolicited Business Proposal –
This approach is entirely made by the business owners to approach their prospect, mainly after analyzing them to see the potential for attaining such services and products. You are stopped by a customer.
- Solicited Business Proposal –
This kind of approach is mainly observed by the customer, company, or organization, and it is even considered to be more sound than unsolicited as you manage to engage the customer in such a way that they are willing to attain services by you, but moreover, it carries the chances to be more risk as these proposals are mainly demanded evaluating your services with your competitors in a market.
Even for both approaches, the objective for your business proposal should be vocal enough to engage your audience with their problems; very often, the three elements which are very commonly noticed are the consequences the organization is going through, a resolution to overcome such consequences, and moreover budget-friendly to your prospect.
Few tips for engaging your prospect with the business proposal writing are as discussed below.
1) Engaging Title Page and Table of Content :
You might have often heard the phrase.
“The First impression is the last impression. “
This phrase itself collects a greater amount of attention in the case as well. Your Title page must not only be aesthetically appealing but should also portray the elements of your business protocols and code of conducts, the pure depiction of professionalism, and mainly representation of the key elements that are company name, your name, date of submission, and your client name (company ) adding infographic can work as a cherry on top of the cake.
Move along with creating a table of content for the convenience of your prospect, which should be simple and easily accessible for the prospect to grab their attention. Such navigation helps your prospect to jump onto the point they are more concerned about.
2) Executive Summary :
The main purpose of writing an executive summary is to answer Why you are providing the business proposal to your client and why your solutions hold significance among the customers. Specify your brand to be exclusive and provide unique outcomes for the services they demand. Moreover, an Executive summary also works to outline the benefits of your services and products, which leads a prospect to have a clear vision for considering your business as their solution.
3) Acknowledge the Problem :
This is the point to prove to your potential customer that you are well aware of their needs and problems. It leaves a great impact on your customer if you manage to summarize their issues in a business proposal writing. Your prospect should feel privileged after reading the Event overview of their needs. This should be further backed up with authentic research and engaging facts. It’s like funneling down the whole mass of problems into a confined statement.
4) Propose a Solution :
Elevate your prospect by providing them with an exceptional solution. These solutions should carry a lot of consideration for a business owner as your solution should not only hit the main points your customer demands but also should be in contrast with the standards of such outcomes. Your strategy should be appealing and target specific problems. The main issue observed very often is that companies try to accommodate solutions for various problems which are not even demanded by the customers and that also affect the main objective to focus on. Your solution should be to the point of what your customer demanded.
5) Include Pricing Option :
Pricing down your services separately might be a tricky part for you, but it helps your prospect to focus and analyze your services accordingly; moreover, you should mention the calculative cost of the services you are providing your client. Often companies focus on leaving a great impact on their client and compromise on their prices. Try to set a lower percentage of the cost as hidden and move your negotiation within that particular range.
The above-mentioned tips are most prominent for business owners to focus on while writing a business proposal.